What is Salesforce Data 360?
Salesforce's customer data platform, formerly Data Cloud. It unifies first and third-party data, resolves customer identity, and activates intelligence across marketing, sales, and service.
Salesforce Data 360 (Data Cloud) Implementation
Your customer data is scattered across platforms, vendors, and systems making personalized, consistent customer experiences impossible. Salesforce Data 360 brings it all together, resolves identity across every touchpoint, and activates it across marketing, sales, and service.
Decision Foundry has been a data consulting company for over 20 years with the engineering depth and business context to build a Data 360 (data cloud) layer that's reliable, trusted, and outcome-driven.
Pain points we address
1
Customer data sits across multiple platforms with no unified view
2
Campaigns can't be personalized because the customer picture is incomplete
3
You have first-party data but it's disconnected - different IDs, different formats
4
You want to activate Agentforce but your data foundation isn't ready
5
Customers are churning and you don't have the visibility to understand why
Salesforce Data 360 services we offer
Data Integration
We bring all your customer data into Data 360 using zero-copy activation for external systems like Snowflake (data stays where it lives; Data 360 connects to it), plus custom connections for sources without native connectors.
Data Transformation
We apply business logic, build the semantic layer, and implement identity resolution matching customers across systems and IDs to create a single, unified profile. This is the most critical step in any Data 360 (data cloud) implementation.
Data Activation
We build segmentations, customer journeys, and flows that drive real outcomes connecting to Agentforce for automated actions, personalization, and context-rich insights.
Data Ops & Managed Services
Ongoing governance and operations keeping your data fresh, clean, and reliable as your business grows.
Activate Unified Profiles Across Every Cloud
Data Cloud doesn't operate in isolation. We connect unified customer profiles to every Salesforce Cloud and external platform — so every team acts on the same, real-time customer data.
Sales CloudMarketing CloudService CloudCommerce CloudAgentforceTableauSnowflakeAWS S3Google BigQueryAzureMuleSoftDatabricks
native connectors via Data Cloud ingestion APIs and zero-copy partners
Data Cloud + AI: The Foundation Every Agentforce Agent Needs
Data Cloud isn't just a CDP - it's the intelligence layer for your entire Salesforce ecosystem. From powering Agentforce agents to grounding Einstein Copilot, we build the unified data foundation that makes AI actually work.
Want to see what Data 360 (Data Cloud) looks like for your organization? We'll map your current data environment and show you what a unified customer layer could deliver.
Book a Free Data 360 AssessmentIntelligent Context for Agentforce
Data Cloud provides the unified data foundation that powers every Agentforce agent - ensuring AI responses are grounded in real, complete customer data.
Predictive Segmentation
AI-powered segmentation automatically identifies high-value customer segments based on behavioral patterns, purchase history, and engagement signals.
Real-Time Decisioning
Trigger personalized actions the moment customer behavior changes, from email journeys to sales alerts to service escalations.
Einstein Copilot Data Grounding
Give Einstein Copilot access to unified customer profiles so every AI-generated insight and recommendation reflects the full customer picture.
How We Deliver It
Step 1
User Stories & Outcome Definition
We start with business outcomes, not technology. What do you need to achieve? Every decision downstream is anchored to a measurable result.
Step 2
Data Discovery
We map your current data landscape - where it lives, what state it's in, and whether you have what's needed to achieve your outcomes.
Step 3
Data Integration
All relevant sources connected into Data 360, zero-copy where possible, custom connections where needed.
Step 4
Identity Resolution & Transformation
Unified customer profiles built across all sources - with business logic, semantic layer, and governance rules applied.
Step 5
Activation
Segmentations, customer journeys, and Agentforce workflows built and launched delivering the outcomes defined in Step 1.
Step 6
Data Ops & Governance
Ongoing data quality monitoring, flow maintenance, and iteration on new user stories as the business evolves.
Why Decision Foundry
Data experts with marketing and sales context
20+ years in data consulting across marketing and sales organizations. We understand the business problem, not just the platform.
Full-stack engineering depth
Salesforce, Snowflake, and the broader data ecosystem. Zero-copy activation, custom connectors, and cross-platform identity resolution require real engineering capability.
Outcome-first, always
Every engagement starts with what the business needs to achieve — not what the platform can do.
Built for enterprise
Data 360 requires enterprise-grade governance and architecture. We build for scale and reliability from day one.
Salesforce partner
Direct access to product knowledge, roadmap visibility, and support.
Who Benefits
Buyers
- CMO
- VP of Marketing
- Chief Digital Officer
Users
- Marketing Operations
- Loyalty & Retention
- Product Manager
- Customer Success
Influencers
- Data Engineers
- IT Directors
- Sales Operations
Ready to Unify Your Customer Data?
A clear picture of what you have and what Data 360 can unlock is the right starting point.
Common Questions
Salesforce Data 360 FAQs
What is zero-copy activation?
Data stored in an external system like Snowflake connects to Data 360 without being physically copied, it stays where it lives, Data 360 accesses it when needed. Better for governance, residency, and cost.
What is identity resolution?
Matching a customer across different systems and IDs to create one unified profile. Without it, personalization and journey automation are unreliable.
Is Data 360 only for marketing?
No. Marketing teams benefit most, but loyalty, retention, product, and customer success teams all gain from a unified customer view.
Is Data 360 right for agencies?
No. Data 360 is designed for enterprise organizations with their own customer data. We'll be honest about fit before recommending it.
How long does implementation take?
8–12 weeks for a focused single use-case. 16–24 weeks for full enterprise deployment with multiple sources and complex identity resolution.