Agentic AI · Marketing Analytics
Agentic AI for Marketing Analytics
We build AI agents that monitor campaigns, flag budget problems, and generate reports — without waiting for a human to kick things off. Real time, across every channel, with your team staying in control.
The Reality
Still running your marketing analytics on manual?
If any of these sound familiar, it's time to talk about agentic AI for marketing analytics.
Analysts spend more time pulling reports than acting on them.
Campaigns underperform for days before anyone catches it.
Budget calls are based on last week's numbers, not today's.
Attribution model hasn't been recalibrated in weeks.
Ad-hoc requests are eating your team's strategy time.
Campaign data is scattered across 6+ disconnected platforms.
The Agents
Six AI agents we build for marketing teams
Purpose-built for marketing workflows — not generic tools.
Campaign Monitoring Agent
Always-on anomaly detection across every channel and platform.
- Spend, delivery & pacing alerts in real time
- Creative fatigue & frequency monitoring
- Threshold alerts via Slack, email, or dashboard
- Identify anomaly & root-cause
Budget Reallocation Agent
Tells you where your budget should go — and moves it if you want.
- Live ROAS monitoring across all paid channels
- MMM-informed reallocation recommendations
- Automated shifts with human approval gates
Analytics Copilot
Ask a question in plain English. Get an answer in seconds.
- No SQL, no analyst wait time
- Governed — answers grounded in your actual data
- Connects to Snowflake, Databricks, or BigQuery
Automated Reporting Agent
Weekly reports, executive summaries, client decks — written automatically.
- Scheduled delivery via email, Slack, or Tableau Pulse
- Formatted to your templates
- Zero analyst hours required
Attribution Intelligence Agent
Your MTA model reruns daily. Your numbers are never stale.
- Always-on recalibration as conversion data comes in
- Cross-device & cross-platform identity resolution
- Privacy-compliant measurement frameworks
Creative Fatigue Agent
Catches creative drop-off before it hits your conversion rate.
- CTR decay & frequency monitoring by creative
- Automated fatigue alerts with rotation triggers
- A/B test significance alerts
Featured Agent
Meet Marketing Memosight — Our AI-Powered Marketing Intelligence Agent
Marketing Memosight is Decision Foundry's proprietary AI agent built specifically for marketing analytics teams. It connects to your unified campaign data, surfaces anomalies in real time, and delivers plain-English insight summaries directly to your team — no dashboard required. Think of it as an always-on analyst that reads your data, spots what matters, and tells you what to do next.
Learn more about Marketing MemosightMarketing Memosight in 3 lines
- Reads your unified marketing data continuously.
- Surfaces anomalies and opportunities in plain English.
- Delivers insights to Slack, email, or Tableau Pulse — no dashboard required.
Outcomes
Results across our marketing AI deployments
Industries
Industries we've done this in
Who Benefits
Who gets the most out of this
CMO & VP Marketing
Stop waiting for the Monday deck. Get a clear, AI-generated view of performance whenever you need it — without asking your team to drop everything.
Head of Marketing Analytics
Your team is better than their to-do list suggests. Clear the reporting backlog and give them time to do the work that actually requires judgment.
Paid Media Manager
Campaign monitoring, fatigue alerts, budget recommendations — handled. You focus on strategy, not status checks.
Marketing Data Scientist
A proper data foundation and a production environment that works. Your models don't stay in notebooks here.
Agency Account Director
Client reports on time, every time. Performance narratives written automatically. Less Friday stress, more billable strategy work.
Marketing Ops Lead
Clean pipelines, integrated platforms, agents that run without babysitting. That's the goal and we build toward it.
How We Work
How we get it done
Most AI engagements drag. Ours don't. Here's what the first six weeks look like.
Discovery
We map your marketing workflows, data sources, and the manual processes costing your team the most time. By the end of week one, we've identified the single highest-value agent to build first.
Data Foundation
Before any agent gets built, we unify your campaign data into a governed layer on Snowflake or Databricks. This is non-negotiable — an agent is only as reliable as the data it reasons over.
Agent Design
We design the agent topology, select the right LLM, build the RAG pipeline, define the tool integrations, and set the human approval gates. Your team reviews and signs off before a line of code is written.
Build & Test
We build, test, and validate the agent with real campaign data. Edge cases are stress-tested. Stakeholders review outputs. Nothing goes live until the numbers are trustworthy.
Deployment
The agent goes live, integrated into the tools your team already uses — Slack, Tableau, Salesforce. We run a live handover session so your team knows exactly how it works.
Monitor & Scale
We monitor agent performance, catch drift early, and recalibrate as your campaigns and data change. When your team is ready, we scope the next agent.
Why Us
Why Decision Foundry
We've built and deployed more agentic AI for marketing analytics than most vendors have on their roadmap.
We've been doing marketing data since before it was called AI
Twenty years of building analytics infrastructure for marketing teams means we understand the data, the platforms, and the operational realities that generic AI vendors miss entirely.
We build for production, not demos
Most AI projects never make it live. Ours do — because we build with error handling, fallbacks, monitoring, and audit trails from the first line of code, not the last.
We fix the data before we touch the AI
An agent is only as reliable as the data it reasons over. Every engagement starts with getting your marketing data unified and governed. There are no shortcuts here.
Your team stays in control
Routine, low-risk actions get automated. High-stakes decisions get a human approval gate. We design the threshold — you own the line.
We're not tied to one model or one cloud
OpenAI, Anthropic, open-source — we pick what fits your use case. AWS, Azure, GCP — we deploy where your data already lives.
We integrate with what you already use
As a Salesforce Select Partner with hands-on Agentforce experience, our agents work inside your CRM, Marketing Cloud, and Data Cloud — not alongside them.
Certifications & Accreditations
Ready to deploy your first marketing AI agent?
Book a 30-minute call. We'll look at your current setup, identify the highest-value agent to start with, and give you a clear picture of what deployment looks like — timeline, effort, and what you get on the other side.