Most CRM implementations fail because they're built for reporting, not selling. We architect Sales Cloud around your reps' workflow — with CPQ, Einstein AI, and pipeline analytics — so every deal moves faster.
The Reality
Your sales team isn't underperforming because they lack talent. They're underperforming because the CRM underneath them was never configured for how they actually sell. These problems compound — and they're costing you pipeline, deals, and revenue every single quarter.
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Your sales team wastes hours on data entry, searching for contacts, and updating spreadsheets instead of having conversations that close deals.
Every forecast is a guess. Managers pad numbers, reps sandbag, and the board gets a different story every quarter — because your CRM data is unreliable.
Marketing generates leads but sales never follows up. There’s no scoring, no routing, and no visibility into which leads are actually qualified.
Complex pricing, manual approvals, and disconnected spreadsheets mean quotes take 3–5 days. By the time you respond, the prospect has moved on.
Reps mark everything as “Closing this month” but leadership has no AI-driven insights to separate real pipeline from wishful thinking.
Contact info lives in Outlook, deal notes in spreadsheets, and activity data in five different tools. Nobody has a single view of the customer.
Without guided selling, playbooks, or AI coaching, new hires spend their first 6 months figuring out the process instead of closing deals.
Your CRM was configured by IT, not by sellers. The fields don’t match the sales process, so reps work around it instead of in it.
Our Expertise
Design and deploy Sales Cloud tailored to your selling methodology — from lead management and opportunity tracking to territory planning and forecasting.
Configure complex quoting, pricing rules, and subscription billing to eliminate errors, accelerate deal velocity, and protect margins.
Unlock AI-powered lead scoring, opportunity insights, and predictive forecasting to help reps focus on the deals most likely to close.
Connect Sales Cloud to your ERP, marketing automation, and finance systems for a seamless data flow and single source of truth.
Einstein AI + Agentforce
Sales Cloud isn't just a CRM — it's an AI-powered revenue platform. From predictive lead scoring and deal insights to autonomous coaching agents, we activate Einstein so your reps sell smarter, not harder.
Explore AI CapabilitiesAI analyses historical conversion patterns to score and prioritise leads, so reps focus on prospects most likely to buy.
Machine learning models predict deal outcomes and flag at-risk opportunities before it’s too late to act.
Einstein automatically captures emails, calendar events, and calls — eliminating manual data entry and surfacing engagement insights.
Agentforce Sales Coach provides deal-specific role-play, objection handling practice, and personalised coaching grounded in your CRM data.
Salesforce Ecosystem
Sales Cloud doesn't operate in isolation. We integrate it with your marketing, service, analytics, and back-office systems — so every team works from one source of truth.
+ 3,000+ apps on the Salesforce AppExchange
Our Process
Audit your current sales process, tech stack, and data landscape to identify gaps and opportunities.
Design a Sales Cloud blueprint aligned to your selling methodology, integrations, and growth targets.
Implement Sales Cloud with custom objects, automation, CPQ rules, and Einstein AI — no shortcuts.
Migrate data from legacy CRMs, connect ERP and marketing systems, and validate data quality.
Go live with training, change management, and ongoing optimisation to drive strong adoption across teams.
Case Study
An industrial manufacturer with manual quoting and disconnected SAP and Oracle ERP systems needed a unified sales platform. Decision Foundry deployed Salesforce CPQ and MuleSoft eliminating pricing errors and enabling real-time inventory visibility across the full sales-to-fulfillment cycle.
Read the full case studyRevenue increase
Unified · Intelligent · Scalable
How We Work
Pick the model that fits where you are. All engagements include a dedicated Sales Cloud lead and a clear outcome definition.
Ideal for: Teams evaluating Sales Cloud or needing a CRM health check
Comprehensive audit of your current CRM, sales process mapping, and Sales Cloud roadmap with ROI projections.
Ideal for: Organisations ready to deploy or transform Sales Cloud
End-to-end Sales Cloud build including CPQ, Einstein AI, integrations, data migration, training, and go-live support.
Ideal for: Teams that want expert-managed Sales Cloud operations
Continuous Sales Cloud administration, optimisation, release management, and user support — so your team focuses on selling.
Common Questions
Sales Cloud is the world's leading CRM platform for managing leads, opportunities, accounts, and revenue forecasting. It centralises every customer touchpoint, automates pipeline management, and embeds Einstein AI to score leads, surface next-best actions, and forecast more accurately. Decision Foundry implements Sales Cloud for organisations that need it configured to their actual sales motion — not the out-of-the-box default.
Typical engagements include discovery and sales-process mapping, opportunity stage redesign, forecasting model configuration, lead routing & assignment rules, Einstein AI activation for scoring and forecasting, integration with Marketing Cloud and Data Cloud for full-funnel visibility, dashboards for sales leaders, and rep enablement. Scope flexes between a focused 8-week refresh and a multi-quarter transformation.
Sales Cloud is purpose-built for the sales motion — leads, opportunities, pipeline, forecasting, quotes. Service Cloud handles post-sale support — cases, knowledge base, omnichannel routing. Marketing Cloud handles outbound engagement — journeys, email, audience activation. The three share an underlying customer record but solve different jobs. Most enterprises run two or all three, and we frequently integrate them so a unified customer view flows through Marketing → Sales → Service handoffs.
A focused optimisation of an existing Sales Cloud instance typically takes 6–10 weeks. A full implementation from scratch for a mid-market sales org runs 3–4 months, while enterprise rollouts with multi-region requirements, complex integrations, and CPQ extend to 6–9 months. Every engagement opens with a discovery call where we scope timeline and investment to your specific environment, not a generic template.
That's the most common engagement we see. Sales Cloud was probably implemented years ago against a sales motion you've outgrown — stages reps don't update, dashboards leadership doesn't trust, forecasting that swings every Friday. Our FDE engineers embed inside your sales ops, observe how the platform is actually used, and rebuild the configuration around your current motion. No rip-and-replace — we evolve what you have.
We're a Salesforce SELECT Partner with 85+ Salesforce certifications across the six core clouds. Over 700+ projects delivered, we've configured Sales Cloud for organisations in retail, healthcare, financial services, pharma, and media — including complex multi-region rollouts and Sales Cloud + CPQ + Marketing Cloud + Data Cloud integrations. Salesforce is one cloud in our practice, not the whole practice — which means we connect Sales Cloud to your broader data and AI strategy from day one.