Articles

What is Tableau Prep Conductor?

October 12, 2022 | Article

Easily schedule and execute data flows developed on Tableau prep, automatically, without any user intervention or automation systems with Tableau Prep Conductor.

Datorama Versus Supermetrics

October 07, 2022 | Article

Both Datorama and Supermetrics offer excellent solutions for marketers, with different strengths. Let’s dive into a brief comparison between these two tools.

How Decision Foundry Uses Wireframes to Deliver Better Data Experiences

September 28, 2022 | Article

Learn How Decision Foundry uses Moqups to communicate between stakeholders, build consensus, and de-risk development processes.

How To Transfer Datorama Templates Between Accounts

September 26, 2022 | Article

Through the Datorama Dashboard Page, templates can be replicated across from one account to another.

How to Connect Datorama & Tableau

September 14, 2022 | Article

Examine the benefits of integrating two powerful data exploring tools: Marketing Cloud Intelligence (formerly Datorama) and Tableau, and the steps needed to integrate these tools.

Ultimate BI Rule Book for Improving Data UX & User Adoption

September 09, 2022 | Article

This guide examines why it’s important to create a better data experience to drive user adoption and how to achieve it.

Datorama Custom Visuals: Custom Map Visuals

August 31, 2022 | Article

A client needed Datorama Custom Visual Map that went further than the Canadian province level. Through some clever workarounds, Decision Foundry met this challenge.

What Does Datorama Do?

August 29, 2022 | Article

Datorama connects and unifies your data across multiple platforms into a single data source for accurate analysis.

CRM Analytics: End-to-End Solution

August 23, 2022 | Article

CRM Analytics is a powerful, three-part solution consisting of data management, data visualization, and predictive analytics.

Datorama Custom Classifications

August 23, 2022 | Article

Custom Classifications are overarching, cross-channel entities available across all data models in Marketing Cloud Intelligence (MCI), formerly known as Datorama. It allows you to blend different d...

Datorama Reports for Marketing Cloud

August 15, 2022 | Article

Datorama Reports for Marketing Cloud allow you to dig deeper into your data with predefined dashboards, pivot tables, and scheduled reports.

New App Launch: Dynamic Sunburst Chart on Tableau Exchange

August 02, 2022 | Article

Tableau App: Dynamic Sunburst Charts visualize hierarchical data and provide quick summaries for quick insight viewing.

Datorama Dashboards - 4 Tips for Avoiding Dashboard Lag

July 29, 2022 | Article

Speed is the key. Unfortunately, a common problem that data analysts face is slow, lagging dashboards. As your stakeholders wait for charts and widgets to load their impatience grows.

The Data Model - The Intelligence Behind Datorama

July 20, 2022 | Article

What makes Datorama, now known as Marketing Cloud Intelligence, such a smart, flexible SaaS marketing data platform? Its data model.

Media Cost Center Datorama: Linking Media Plan Data with Delivery

July 11, 2022 | Article

Media Cost Center uses your Media Plan details to calculate the final costs for the delivered inventory from DSPs and Ad Servers.

Datorama Reporting Tips: Empty Parent Hack in Parent-Child Connections

June 30, 2022 | Article

The Parent-Child Connection is a nifty feature in Datorama to normalize data from two or more data streams that share a common entity key.

Datorama Visualization Tricks: Measure Planned Versus Actuals with Pacing Charts

June 28, 2022 | Article

Datorama's Pacing Charts are a great way to track how much a client’s planned spend tracks to the actuals. In this article, we explain how to effectively implement these widgets and customize them ...

Datorama Salesforce: Custom Date Interactive Filters and Time-Comparison Bar Widgets

June 22, 2022 | Article

In Datorama, a time comparison widget shows the previous value and percentage growth or decline in a specified KPI.

Datorama Reporting: Using Drill Downs and Data Exploration

June 17, 2022 | Article

With drill downs, users can instantly visualize granular levels of data within a widget and without moving into a different page or section.

Datorama Data Lakes: Flexible Granularity at Scale

June 08, 2022 | Article

With the release of Datorama's newest feature, Data Lakes, users can easily onboard billions of data rows to the platform.

Datorama: Blending Data with the Harmonization Center

June 08, 2022 | Article

The Datorama Harmonization Center allows users to blend, enrich, and validate their data across different channels — all in one place.

Why Dashboards Fail: The Missing Marketing Imperative

May 13, 2022 | Article

Until primary metrics are understood, tracked, socialized, and improved, marketers will never achieve data empathy and clients will fail to adopt the data products we've created for them.

Datorama Webinar: Designing with Data

May 06, 2022 | Article

In this webinar, we explain how Datorama users can manipulate HTML, CSS, and JavaScript, to create truly memorable data experiences.

Signature Datorama Dashboards and Visualizations

May 03, 2022 | Article

At Decision Foundry, we add your branding style and approved imagery to create an inspiring and relatable visualization.

Datorama Data Canvas: Building Custom Dashboards

May 03, 2022 | Article

The purpose of this aticle is to outline the process, tools and systems we’ve defined to create modern data products and applications within Datorama.

Datorama Implementation Audit: Fine-tune Your Implementation

April 22, 2022 | Article

You’ve made a smart investment in Datorama, now known as Marketing Cloud Intelligence. Whether you’ve been using the platform and connecting data sources for six months or six years, there is alway...

Tableau KPI Dashboard: Track Metrics with the Right KPIs

November 24, 2021 | Article

Tableau is one of the powerful and fastest growing data visualization tools used in the BI industry. With the advance intelligence features, it creates data than can be easily interpretated by prof...

Datorama Pricing Guide and Purchase Consideration Checklist

September 28, 2021 | Article

Datorama is a marketing data platform with exceptional data management capabilities that can fit any sized organization or industry. Affordably priced, flexible and scalable. Here's a guide to aid ...

Navigation Features in Tableau Desktop

September 21, 2021 | Article

The Tableau Navigation features offer users the ability to seamlessly move from one dashboard to another dashboard, sheet, or story — all within one workbook. In this article, we will show you thre...

Design Better Dashboard Layouts with Tableau

September 14, 2021 | Article

Tableau is a data visualization platform that focuses on Business Intelligence (BI), the analysis of business information.

Datorama Data Connectors: Connect, Integrate, and Unify Your Data

September 13, 2021 | Article

Marketing data is continuously changing with emerging channels, partners and technologies. Every marketer’s mandate is to measure the success of their campaigns against measured KPIs, spend and def...

Tableau Data Source Connections: Eight Ways to Bring Your Data to Tableau

September 01, 2021 | Article

Thanks to its interactivity and ease of dashboard building, Tableau has become one of the leading business intelligence and data exploration tools on the market.

Datorama Dashboards: Marketing Intelligence Powered by AI

August 04, 2021 | Article

Today, marketers are advanced and technical matchmakers, connecting target consumers with products and solutions that best meet their needs. Marketers must coordinate consumer segments with the con...

Datorama Reporting: Integrate, Prepare, and Export Datorama Data Faster

August 03, 2021 | Article

As a leading marketing intelligence platform leader, Datorama reporting empowers marketers to connect the entire marketing data ecosystem. Equipped with the industry's most extensive library of mar...

Datorama Harmonization: Code-less, Unified Campaign Reporting

August 02, 2021 | Article

A few years ago, Datorama announced two game changing features to help marketers bring data preparation, analysis, and visualization, to the next level.

Tableau Hacks: Plot Different Date Ranges on The Same Axis

July 30, 2021 | Article

Tableau is a powerful platform. But, have you wanted to search for a specific date range but didn’t know where to start?

Slack and Salesforce Datorama: Modern Communication Tools for the Data-Driven Workforce

June 22, 2021 | Article

Adoption and usage are an enemy of enterprise-wide data platforms. Data professionals are constantly looking for ways to drive better collaboration around the discussion and use of data -- this is ...

Using Datorama TotalConnect to Solve SpotXs Integration & Automated Dashboard Challenges

March 31, 2021 | Article

Decision Foundry is typically hired to solve edge use cases for advertisers and agencies, but we have a particular affinity for Publishers.

Salesforce's Platform for the Analytical Marketer

March 07, 2021 | Article

What is Datorama? A Salesforce-owned data platform targeting the Analytical Marketer. Often used to house, onboard, visualize and act on performance marketing data. It is easy enough for non-analys...

10 Real-world Examples of BI tools In Action

June 06, 2020 | Article

Where today every organization is looking forward to embracing advanced analytics to make sense of their growing volume of data, Business Intelligence (BI) opens up a world of opportunities.

How to Capitalize On Customer Reviews

May 17, 2020 | Article

In the customer-centric world, cultivating a steady stream of positive customer reviews is a safe way to set your business apart from competitors.

BI Trends That CMOs Are Following In 2020

May 17, 2020 | Article

In 2013 award-winning marketing guru Dan Zarrella, who is also a multiple-author and inventor of revolutionary online apps, told Forbes ‘it’s a scary thing’ how many marketers don’t use data analyt...

AI in BI: The Next Frontier in the Field of Augmented Analytics

May 17, 2020 | Article

There’s no question most CIOs and analysts, whether focused on marketing or operations, rely heavily on data. What might be unclear is specifically how that data is being retrieved, analyzed and ul...

Klipfolio vs Tableau: Which data visualization tool is right for you?

May 17, 2020 | Article

Data visualization has been gaining importance in the current business scenario. Every organization wants to use more data in a meaningful way to get deeper insights. An expressive visualization ca...

Tableau Prep: A New Era

May 12, 2020 | Article

Last week, Tableau announced the introduction of Tableau Prep, a new data preparation tool that bridges the gap that existed in Tableau visualization.

Datorama: Create Custom Visuals Using Rich Text

May 05, 2020 | Article

The Rich Text or custom widget comes with an interesting list of ‘out of the box’ features. It makes your dashboard dashboards more interactive and AI driven, enabling you to explore many possibili...

Building Better Dashboards in Datorama

May 04, 2020 | Article

Organizing exhaustive marketing data from disparate sources into a centralized view has posed a serious operational problem for marketers everywhere.

Datorama for Agencies: Solving Media Analytics and Automated Reporting

May 01, 2020 | Article

Clients approach media agencies for expertise in media strategy, execution and their ability to produce media analytics and media planning insights.

Creating An Interactive Datorama Dashboard

April 29, 2020 | Article

Marketers tend to run multiple marketing campaigns in the digital marketing arena to ensure that the products and services you offer create awareness and consideration.

AI-Powered Dashboards Track and Optimize Marketing Campaigns

April 28, 2020 | Article

The dashboard is nearly 20 years old, and it’s used more intensively for business data analytics presentation. As one industry observer said, “Using a dashboard is like viewing your business throug...

Tableau: How to Create Crosstab Database Union

April 26, 2020 | Article

You can now combine, shape and clean different data sources even in Crosstab Database Union using Tableau Prep.

Media Cost Center Datorama: Optimize Marketing Media

April 25, 2020 | Article

Datorama's Media Transparency Center, formerly called Media Cost Center tracks expenses, puts total costs in your control, and contributes to your company’s profitability.

Datorama And Data Harmonization

April 22, 2020 | Article

Datorama data harmonization turns all your disparate big data into the “apple to apples” format in data analysis for a true view of your customers and campaigns.

Datorama: Omni-Channel Marketing Integration

April 20, 2020 | Article

Smarter decisions are built on unified data KPIs, metrics, and classifications from different sources and across different campaigns that show you what’s working for you and what’s not.

Business Intelligence is Evolving, Are You Ready?

April 01, 2020 | Article

Explore the evolved Business Intelligence (BI) tools to transform your products and services to be more data driven for the best business decisions.

Tableau: Prepare Data Analysis with Tableau Prep

March 24, 2020 | Article

Empower yourself with the ability to gather, merge, clean, shape and prepare your data for analysis in Tableau using Tableau Prep.

Tableau: Data Visualization Made Easy

March 14, 2020 | Article

Analyze massive amount of information with the Data Visualization tool, Tableau and make excellent data driven decisions.

Essential BI Truths from Coaches and Experts

March 12, 2020 | Article

Business Intelligence tools push your products and services to be more data driven for answering crucial business questions and give you a winning edge over your competition.

Alteryx Analytics for Big Data

March 10, 2020 | Article

Alteryx analytics is all about the thrill of solving Big Data problems and getting quicker answers.

How to Create a Standard Alteryx Macro

March 08, 2020 | Article

Macro is a collection of tools that are grouped together as a single tool and that can be used as an input tool or data preparation tool in a workflow. Any workflow can be turned into macro just by...

5 Practical Applications of Text Mining for eCommerce

July 25, 2016 | Article

Whether you are running your business in the real world or the virtual world, how efficiently and granularly you analyze the gigantic troves of information lying at your disposal is now considered ...

Text Mining: Unravel the Potential of Business Data

February 18, 2016 | Article

Crucial business data is an important asset for every business establishment. Businesses have to deal with both unstructured and semi-structured data sets that are getting generated at the speed of...

10 Benefits of Visitor Behavior Analysis for SaaS Companies

January 20, 2016 | Article

There are Marketers or Analysts who use CTR (Click-through Rate) to measure the viability of their acquisition campaigns. Well, nothing much to write about this lonely and caped segment.

Customer Sentiment Analysis: A Crucial Need in eCommerce Data Initiatives

December 21, 2015 | Article

Customer opinion is vital to consumer brand success. Move beyond positive and negative, to find the real tone of what’s been said.